Dale and I found the Zima when we were cleaning out the bar in our basement last week. A few interesting facts:
1. We think the Zima was brought to our last Halloween party in 2007.
2. A three year old Zima packs quite a punch. I got a little buzzed from just one, which makes it a very affordable way to get drunk. Sadly, I only had one.
3. Zima was no longer produced in the USA as of October 20, 2008.
4. Zima is still produced in Japan. The Japanese know quality.
5. I have never been to Japan.
6. Zima means “winter” in Bosnian, Croatian, Macedonian, Polish, Czech, Serbian, Slovak, and Slovene and in transliteration from Bulgarian, Belarusian and Russian languages. My Zima was cold, but not as cold as winter.
7. The lemon-lime Zima drink was part of the "clear craze" of the 1990s that produced products such as Crystal Pepsi and Tab Clear. Crystal Pepsi was so damn creepy.
8. The slogans used in early advertisements for Zima were "a truly unique alcohol beverage" and "Zomething different". The Marketing Department at Coors in charge of Zima were zeniuses.
9. Zima was literally in a category by itself—an alcoholic beverage that wasn't beer, wasn't wine, and wasn't hard alcohol. Interesting, since it was a malt grocery stores in many states could carry it, while unable to carry wine coolers, since wine was only sold at liquor stores. This allowed losers more access to the tasty beverage.
10. At Zima's peak in 1994, 1.2 million barrels of the beverage were sold. Wow, who knew Zima was that popular?
11. In 1995, Zima Gold was launched, an amber-colored beverage that promised a "taste of bourbon" and targeted toward men. The drink was unpopular and disappeared from store shelves within the year. All I can say is yuck!
12. Zima is often portrayed in TV Shows as a "gay" beer or one for effeminate men because of its advertising campaign which cast it as a light beer. Damn it. Is that why someone brought it to my house???
If anyone would like to confess to bringing the Zima to our house in 2007, I would like to say thanks.